Google Business Profile setup

Google Business Profile is a sign-in and a picker. No keys, no files, nothing to generate. If you have just come from the Apple page, this will feel like a holiday.

You do need to be listed as an owner or manager of the locations you are connecting. You cannot grant access you do not have.

Integrations → Google Business Profile, sign in with the Google account that manages the profile, then choose which locations to pull. The picker lists every location your account can see, across all your location groups, with a search box when you have many.

If you run several locations, connect them all. Each one comes in as its own listing, so you can filter the inbox and compare results per location.

This is the connector where response time is most visible. A local review is read by someone deciding where to go this afternoon, and an unanswered one-star sits on your profile until somebody deals with it.

If a reply fails with a permission error, check that the account is still an owner or manager of that location, then reconnect.

The social category (Facebook Pages, Instagram and TikTok) is coming soon. These platforms show as Coming soon on the Integrations page and cannot be connected yet.

Until they are available, nothing from them reaches your inbox, analytics or spam reporting. This page will cover how to connect them once they launch.