The Unified Inbox

Everything from every connector you have added: App Store, Google Play and Google Business Profile reviews. Facebook, Instagram and TikTok are coming soon.

One list, newest first, with the platform marked on each row. No tab-switching, no "which console was that in".

There are three folders:

• Inbox: every review, including suspected spam, which carries a flag rather than being hidden.
• Needs review: reviews the AI marked for a person to check before anything is sent.
• Spam: flagged reviews, split into All, Pending and Reported. The Spam folder needs Starter or above. See spam and rating recovery.

Filters stack. The ones you can use:

• Response: Awaiting reply, Replied (by AI Review Sensor, or on the platform itself) or Skipped.
• Rating: 5 to 1 stars.
• App, and Version when a single Google Play app is selected.
• Platform: one source, or several.
• Sentiment: positive, neutral, negative, urgent.
• Country: when reviews come from more than one storefront.
• Topic and Intent.

There is also text search and a date range. Sort offers Newest first, Oldest first, Most urgent first, Stars high to low, Stars low to high, and Group by platform.

Save current filters keeps a combination as a saved view you can apply in one click. The combination most teams live in is negative sentiment plus Awaiting reply. That is the queue that actually costs you something.

Each row carries the review, the reviewer's display name as the platform gives it, the rating, the platform, and where the reply stands. The name is bold while the review is still waiting for a reply.

Chips tell you more: sentiment, Needs review, Likely spam (with a "Why flagged" box listing the signals), Reported, and Held · Money-related for reviews that automation never sends.

If the review was written in another language, you can switch between the original and the translation. Open a row for the full text, the draft and the reply history.

Once a reply exists, the label tells you who wrote it:

• AI reply: the AI draft was sent as written, by a person or by Auto-send.
• AI reply, edited: someone changed the AI draft before it went out.
• You replied: written by hand.
• Replied on platform: someone answered in the platform's own console. We do not reply twice.

Replies sent by automation show AI Auto-reply as the sender in the reply history.

Open a review, read the draft, change what you want, send. If there is no draft yet, press Generate response first. Abusive or removed reviews are not offered an AI draft.

On a draft you will see its confidence score, any keywords it worked in, and a character counter for the platform's limit. From there you can Regenerate, Humanize (Light, Natural or Casual), copy it, or undo a rewrite.

You can read and edit the reply in your own language with Show translation, then press Translate to the reviewer's language. The reply is always sent in the reviewer's language.

For volume there is Review & send, which sends the drafts you select and writes any missing drafts first.

The Dashboard's Needs you card answers this better than scrolling does.

A practical order for a daily pass:

1. Anything urgent or one-star.
2. Reviews that mention something factual you can correct.
3. Everything else, in batches.

Positive reviews still deserve a real thank-you, but they are rarely the thing that has to happen before lunch.