Spam and rating recovery

Every review is checked as it arrives for spam signals and abusive language, alongside the sentiment and intent classification.

Flagged reviews stay in the inbox with a "likely spam" marker on them. They are not hidden. A classifier that quietly buries real customer complaints would be worse than no classifier, so the call stays yours: one click to report, one click to dismiss.

Nothing flagged as spam or abusive is ever auto-replied to, whatever your automation rules say.

Reporting a review hands it to the platform for moderation. The platform decides. Nobody (us, you, any tool you can buy) can delete a review from a store, and the industry is full of people implying otherwise.

What the button actually does depends on where the review came from, and Rating Recovery labels each platform so you know before you click:

Platform	What reporting does	Label you will see
Facebook, Instagram, TikTok (coming soon)	The comment is hidden on the platform through its own API	Hide via API
Apple App Store	No moderation API, so we deep-link you to Apple's report form	Report on platform console
Google Play	No moderation API, so we deep-link you to Play's report form	Report on platform console
Google Business Profile	No moderation API, so we deep-link you to Google's report form	Report on platform console

Two things worth knowing about the first row. Hiding is only available on a connection that can post live. A read-only connection, or one whose credential is missing, can only mark the row as spam in your inbox. And hiding a comment is not the same as deleting a review: it stops being visible on your post, which on a platform with no star rating is the whole of the remedy.

For the console rows, the report is yours to file and the platform's to judge. We record that you filed it and track what came back, so a month later you can see which reports went anywhere.

If a platform ever offers no removal channel at all, it is labelled that way rather than given a button that does nothing.

Rating Recovery answers one question: what would your rating look like without the reviews you believe are fake?

It shows your current rating, your rating excluding flagged spam, and the gap between them. That gap is the size of the prize, and quite often it is smaller than people expect, which is worth knowing before you spend a week filing reports.

It also tracks what happened after you reported: whether the platform removed the review and recalculated.

Two invariants, and they are deliberate:

Spam never changes a real rating. The "without spam" figure is shown beside your real one, never in place of it. Your public rating is what the store says it is.

We only ever claim what actually happened. A lift is reported once a platform has genuinely removed a review and recalculated, not when you flagged it and not when you reported it.

This matters legally as well as ethically. Manipulating review content or presenting adjusted ratings as real is exactly what regulators have been fining companies for. The feature exists to find genuine spam, not to make your rating look better than it is.